Case Study

TalentintheCloud helps Direct Pay Online expand across Africa


Direct Pay Online launches operations in 6 countries in less than 3 months

Direct Pay Online will launch services across 18 African countries by 2018. Key to the growth strategy is hiring local teams, sometimes in countries where the understanding of online payments is in its infancy.  DPO therefore needed a recruitment solution that ensured:

  • The best candidates are identified and selected
  • Candidates could actually perform the job in hand
  • Remote recruitment can be done fast, with pin-point accuracy
  • New hires could adapt to the Direct Pay Online culture
  • It avoided the traditional trap of high recruitment costs

The executive team knew their existing recruitment methodology could not sustain their ambitious growth without a step-change in strategy.

The Results

In just 12 weeks, Direct Pay Online, through TalentintheCloud, hired candidates in Zambia, South Africa, Uganda, Tanzania, Zimbabwe, Ethiopia and Namibia.

  • 7,459 Candidates generated and assessed
  • 50% Reduction in time to hire
  • 60% Cost savings
  • 2:1 Ratio of interviews to hire
  • 99% Increase in candidate satisfaction levels
  • 100% Fill Rate

The Solution

Out of the many possible traditional recruitment solutions, none combined the flexibility, accuracy, speed and the efficiencies DPO needed. By looking outside the traditional recruitment box, they found TalentintheCloud.

Once the TalentintheCloud team fully understood DPO's business drivers, needs and culture, the next step was a series of recruitment planning workshops.

The result; a process driven, highly scalable and incredibly efficient (both in cost and time) recruitment program combining the very latest digital technologies with recruitment industry expertise.

The following modules were implemented within 2 weeks:

  • Cloud based Applicant Tracking System
  • Managed Advertising Campaigns
  • Simulated Assessments
  • Video Interviewing
  • Social Media Campaigns
  • Talent Benchmarking
  • Advanced Search
  • Online Referencing
  • Career Site
  • Candidate Nurturing
  • Brand Development


Given the geographical challenges, Digital Assessments had to be a core element of the solution. Special attention was given when devising the assessments as many candidates had no prior experience of digital assessments.

Assessments where created to assess each candidate on their skills, ability and cultural fit. Real-time reporting, anytime/anywhere access to the ATS and weekly videoconferences gave the DPO team clear visibility on all vacancies and candidates resulting in 100% transparency at all times.

Direct Pay Online now has a scalable, efficient and highly tuned recruitment process resulting in the speedy onboarding of new staff across the continent.

TalentintheCloud continues to innovate and deliver solutions to the entire Direct Pay Online Group across Africa.

Can we help your business achieve similar results?


“TalentintheCloud have delivered way beyond
our expectations. We're delighted at the fresh
talent coming into the business"
Eran Feinstein, Chief Executive Officer 

“The way TalentintheCloud operates, communicates to and nurtures candidates, clearly shows that they understand people and how important our brand is.”
Kate Gathii. Head of Marketing


"All our new team describe the recruitment process as creative and very professional. All of
whom had never taken part in digital assessments before"
Cathy Kinyua, Head of Operations


"....the new team found for us is FANTASTIC, we're all feeling so pumped"
Roz Clark, Group Head of Sales


"Recruiting must be highly efficient in order to find the best candidates in the most cost effective way. TalentintheCloud truly delivers on these objectives"

Richard Meek, Chief Financial Officer